Written for the sales floor

The Playbook.

Plays for selling cars with personal video, from a GSM who runs a real sales floor.

Doug Horner · Co-owner, CarFilm · GSM, Mercedes-Benz of North Olmsted

Latest · Play 005 · October 2026

The new playbook for data and analytics lovers

Doug Horner on why three videos per client beats one, and why the one that gets replayed tells you how to follow up.

Run the play

Every play

You
The other dealers
The play

Play 005 · Oct 2026

The new playbook for data and analytics lovers

Doug Horner on why three videos per client beats one, and why the one that gets replayed tells you how to follow up.

Run it
Play 004 · Sep 2026

Selling cars is hard again

Doug Horner on why the video habit still works when the market gets harder. Featuring Dean Jarrell of Page Toyota, five years on CarFilm.

Run it

Read about it, then get one.

Sam will film you a CarFilm, the way your salespeople would for a customer.