Case study · Mercedes-Benz of North Olmsted
What happens when a whole floor sells on video.
16 salespeople at Mercedes-Benz of North Olmsted sent 864 personal videos in Q1 2026, and customers keep naming the video in their five-star reviews.
Customers
Dealers selling with CarFilm today
- personal videos sent
- 864 personal videos sent in Q1 2026
- salespeople sending
- 16 salespeople sending the whole floor
- five-star Google reviews
- 15 five-star Google reviews mention video by name
The behavior was already there. It just wasn't everywhere.
The store's best closer was already sending personal videos — and his customers loved him for it. The opportunity wasn't inventing a new trick. It was making his habit the whole floor's habit.
Doug Horner, who runs this store's sales floor, is a CarFilm co-owner.
And customers noticed. They name the video in their reviews.
15 five-star Google reviews of Mercedes-Benz of North Olmsted mention video by name, across ten salespeople, from 2018 to 2026.
12 of those 15 came from buyers outside the area
Independent survey
In an independent phone survey of 60 CarFilm users in December 2023, every one rated CarFilm valuable, and 49 of the 56 who answered were extremely likely to recommend it.
The review wall.
Real five-star Google reviews, word for word. People don't drive across state lines for a price. They drive for a person they already trust.
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“Being an out of state shopper, [he] provided me quick follow up to my emails/texts and did a thorough walk around the vehicle sending me pictures and video of any blemishes to make my decision process smooth.”
George D. Mercedes-Benz of North Olmsted · AMG GT buyer via Google -
“…coming into the dealership on his day off (45min ride each way for him) to make a video of a different color car I was interested in. In Total he made 3 videos of 3 different colors for me.”
Andrew R. Mercedes-Benz of North Olmsted · 2026 AMG CLE 53 buyer via Google -
“I wanted to give a shout out to your dealership even though we didn't buy a car from you. … Johnny was on top of it from the get go. First, sending a video of the actual car and then preparing the actual deal.”
David F. Mercedes-Benz of North Olmsted · didn't buy via Google -
“When I first inquired about the vehicle online, within minutes Erick sent me a real-time video with a detailed overview of the vehicle I was interested in.”
Steve C. Mercedes-Benz of North Olmsted · CPO G63 buyer via Google
Case study · Audi Lakeland · 2019
One store. 90 days. Here's what they measured.
CarFilm video templates opened 67% vs. 44% for other templates, and were clicked 43% vs. 8%.
- CarFilm video templates opened
- 67% CarFilm video templates opened · vs. 44% for other templates
- CarFilm video templates clicked
- 43% CarFilm video templates clicked · vs. 8% for other templates
- Appointments set
- +15% Appointments set
- Appointments shown
- +10% Appointments shown
Audi Lakeland, 2019: one store, 13 users, the 90 days after launch vs. the prior 90.
“CarFilm app and its staff have been second to none. Their support, training and most importantly their flexibility have been something that we have not experienced in times past with other vendors.”
The difference
How CarFilm differs from the typical video tool.
No names — just facts. Here's where CarFilm and the generic approach part ways.
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Your video plays on your own website and domain — not a generic vendor landing page.
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Flat price per store — no per-seat math, no "contact sales" to get a quote.
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Made for car dealers. — not adapted from a general sales tool.
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See it work in your own analytics — not just our dashboard.
Your-domain and your-analytics features are included on Team plans and up.
Two ways in. Pick yours.
Start now and have your team sending today — or bring your GM and your skeptics to a demo.
Month to month · Cancel by the 1st and service ends that month · Your team live in one sitting.