People buy from people.
Your customers meet their salesperson before they walk in.
CarFilm makes it your whole floor's habit, not just your best rep's.
Sam's on it. Watch your phone.
Weekdays, usually within a couple hours. Sam films it and sends it by text and email, and gets an alert when you watch, just like your salespeople will.
Ready to start now?
Picked for a salesperson
Solo · $49/mo
Just me. Send your first one today.
Picked for a manager
Unlimited · $499/mo
Your whole store. No seat counting.
Onboarding's on us through Dec 31.
Find the plan that fits.
Solo, Team, Unlimited or Group. One flat price per store.
Or watch yours first. Month to month. Full refund within 30 days, including onboarding.
Running a group? Book a demo →Month to month · Full refund within 30 days, including onboarding.
Doug Horner Mercedes-Benz of North Olmsted 
CarFilm now
David just watched your video.
What Doug sees, on his phone
This is what your customer gets. A real CarFilm: Doug walking a GLS Maybach for a customer named David.
On your website. Videos play on your dealership's website. We handle setup with your website vendor. Team plans and up.
Why it works
A face beats a template.
In March 2026 Doug made it his floor's policy: one personal video for every customer, checked weekly. Within 30 days, 10 of his 11 reps were doing it.
Doug Horner · Mercedes-Benz GSM · 600K+ followers · Co-owner, CarFilm
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CarFilm now
David just watched your video.
What Doug sees, on his phone
What your customer gets. Doug, for a customer named David.
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Why it works
A face beats a template.
In March 2026 Doug made it his floor's policy: one personal video for every customer, checked weekly. Within 30 days, 10 of his 11 reps were doing it.
Doug Horner · Mercedes-Benz GSM · 600K+ followers · Co-owner, CarFilm
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On your website. Team plans and up.
8,000+ sales pros helped1,000,000+ personalized videos2,300,000+ viewsPorsche Cars North America approved vendor since 2020
CarFilm dashboard, all-time, Sept 2016 to Oct 12, 2026.
Where do you sit?
Be the one they remember.
- Record on your phone, say their name, walk the car.
- Send it by text or email from the CRM you already use.
- Get a push alert when they watch, so you call the warm ones first.
“When I first inquired about the vehicle online, within minutes Erick sent me a real-time video with a detailed overview of the vehicle I was interested in.”
Steve C. · Mercedes-Benz of North Olmsted · CPO G63 buyer · via Google
Get your whole floor sending video.
- See who is sending video, and whose customers watch.
- A weekly standard your managers can check.
- Doug's playbook, from a real sales floor.
In March 2026 Doug made it his floor's policy: one personal video for every customer, checked weekly. Within 30 days, 10 of his 11 reps were doing it.
Mercedes-Benz of North Olmsted
Every rooftop on one standard.
- One flat price per store, not per seat.
- Rolling out across a group? We sign an agreement, load your staff list and run a live training for the whole team, usually within a week.
- Group reporting across every store you own.
In an independent phone survey of 60 CarFilm users in December 2023, every one rated CarFilm valuable, and 49 of the 56 who answered were extremely likely to recommend it.
Independent phone survey of CarFilm users, Dec 2023
Running a store? See your store's plan → Running a group? →
Also for general managers BDC & internet service advisors F&I
How it works
Record. Send. Track.
All of it on the phone already in your pocket.
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Record
Hit record, say their name, walk the car. Thirty seconds is plenty.
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Send
By text or email, from the CRM you already run.
- VinSolutions
- eLead
- DealerSocket
- DriveCentric
- Tekion
- Reynolds & Reynolds
- Momentum
- and more
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Track
A push alert the moment they watch. Call the warm ones first.
- Watched
- 52%
- of CarFilms get watched
- Finished
- 71%
- of viewers finish
CarFilm platform data, week of Apr 13–19, 2026. · See every step →
Why CarFilm, not a generic video tool
Your site. Your price. Your floor.
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Plays on your website
Videos play on your dealership's website. We handle setup with your website vendor. 58% of views drive a visit to the dealer's own site.
Team plans and up.
CarFilm platform data, week of Apr 13–19, 2026.
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One film, the whole team
Your best creator makes one great film and every rep sends it as themselves, with their own name and face on it.
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Priced per store
One flat price for your whole store. No per-seat math and no call to see a number.
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Made for car dealers
Built by car people, for car people. Your CRM, your website, already supported.
Stories
What happens when a whole floor sends video.
16 salespeople at Mercedes-Benz of North Olmsted sent 864 personal videos in Q1 2026.
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Videos a month, one Mercedes store
138 → 558After the floor made it a rule: one personal video for every customer, checked weekly.
Mercedes-Benz of North Olmsted Jan vs. Mar 2026 · CarFilm platform data -
Five-star Google reviews that mention the video
15Buyers at Mercedes-Benz of North Olmsted naming the video in their review. 12 of the 15 came from buyers outside the area.
Mercedes-Benz of North Olmsted Google reviews, 2018–2026, across ten salespeople -
CarFilm users who called it valuable
60 of 6049 of 56 were extremely likely to recommend it.
Independent phone survey of 60 users, Dec 2023
“I send a video to almost every single customer that I have.”
From a real sales floor
Learn it from someone who runs a floor.
Doug Horner's playbook, lessons and show are built from what works on a real sales floor.
Mercedes-Benz GSM · 600K+ followers · Co-owner, CarFilm @benzsandbowties
Watch Doug's latest →- The Playbook · Play 005 The new playbook for data and analytics lovers Run the play →
- The Playbook · Play 004 Selling cars is hard again Run the play →
Pricing
One price for the whole store.
Everyone films. Nobody's counted.
Month to month. Full refund within 30 days, including onboarding.
CARFILMS SENT · 2016–2026
10 years. 1 million videos.
Onboarding's on us through Dec 31.
On Unlimited: setup, a private training session for your team, and a 30-day check-in.
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Solo
Just me
$49/mo
Month to month
Start Solo -
Team
For locations with 5 or fewer people total.
$199/mo
Month to month
$166/mo
billed annually · $1,990 · 2 months free
Start Team Start Team -
Unlimited
Your whole store. No seat counting.
$499/mo per location
Month to month
$416/mo per location
billed annually · $4,990 · 2 months free
Onboarding & team training: $750 Onboarding's on us through Dec 31.Start Unlimited Start Unlimited -
Group
More than one store
From $399 per store
One $750 setup for the whole group.
See it from your customer's side.
We'll film you a CarFilm. If you like how it feels, your customers will too.
Bring your GM. Bring your skeptics.
Sam's on it. Watch your phone.
Weekdays, usually within a couple hours. Sam films it and sends it by text and email, and gets an alert when you watch, just like your salespeople will.
Ready to start now?
Picked for a salesperson
Solo · $49/mo
Just me. Send your first one today.
Picked for a manager
Unlimited · $499/mo
Your whole store. No seat counting.
Onboarding's on us through Dec 31.
Find the plan that fits.
Solo, Team, Unlimited or Group. One flat price per store.
Or watch yours first. Month to month. Full refund within 30 days, including onboarding.
Running a group? Book a demo →Free. A real person films it for you.