The Playbook.
Written for the sales floor.
Play 001 · August 2026
People also learn from people
Sean Weaver opens the first issue: tips from the floor, the launch of CarFilm University, and why every video should end on a next step.
Sean Weaver · Founder, CarFilm
This is where the Playbook started, as The Reel. Sean recorded the welcome: what you'll find here, who it comes from, and the launch of CarFilm University. Watch the minute, then give your next video somewhere to land.
Watch Sean open the first issue · 0:57
Sean Weaver · Founder, CarFilm · 57 seconds · People also learn from people
Read the transcript
[0:00] Hello, CarFilmers and Friends. Sean Weaver here, founder of CarFilm. Just kind of give you an intro to our first edition of The Reel. What you can expect to find here is a lot of tips, tricks, education.
[0:11] I'll say that that has been the greatest joy of my career thus far. And I imagine going forward too, that I get to spend so much time in and out of different dealerships, meeting different teams, you know, the people behind the, the videos themselves are CarFilmers. You know, you've seen our, our notion this year that people buy from people. Well, people also learn from people. So you'll hear from myself, Doug, there'll be more videos like this.
[0:33] And on the topic of education. Recently, we rolled out what we're calling CarFilm University. You're gonna find it underlaid behind this video or, or put behind here as the URL or link. And you'll see that there is a video in the university that talks about the power of really, you know, landing your viewers on a really nice next step or suggestion by using that feature that's built already into your CarFilm.
[0:54] So, enjoy The Reel. Expect more content coming from us going forward.
The play
People buy from people. They learn from people too.
Sean spends his days in and out of dealerships, meeting the teams behind the videos. The Reel was built to bring what they're doing back to everyone else: tips and education from people who sell cars.
Issue 001 also launched CarFilm University. The lesson Sean pointed to is about the moment after your video ends: landing your viewer on a clear next step, with the link that's already built into every CarFilm.
A video gets their attention. The next step tells them what to do with it.
The play
End every video somewhere.
One setting. Every video you send.
The play · run it this week
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Pick the next step for this buyer. The page for their car, a credit application, your booking link. The one thing you'd want them to do after watching.
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Put it behind the video before you send.
Want Sam to film one for your store? Send us a car and we'll send you a CarFilm the way this play runs it.
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