CarFilm University · Free
Learn the plays.
Get recognized first.
People buy from people. Learn to be that person from Doug Horner (@benzsandbowties), your coach and the industry's recognized face of selling with video.
Free to watch. No login needed. Make your first film when you're ready.
Watch Doug make the case
Doug on why video wins, and why almost no competitor has caught on yet.
How it works.
Watch. Make. Get recognized.
- 01
Watch a lesson
Pick a play below and watch Doug run it. Short lessons, free, no login needed.
- 02
Make the film
Grab your phone, say their name, walk the car. Your first film takes minutes.
- 03
Get recognized
Your work gets counted — every film, every view. Climb the board and get recognized first.
The curriculum.
Every play, free to watch.
Start at the top and work down. Four modules take you from why video wins to the exact plays that close deals.
Module 01 · Start Here
Start Here
3 lessons
Why personal video beats another voicemail, and what a CarFilm actually does to a deal. Watch these first.
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Why CarFilm?
The case in Doug's own words. Why a real video beats a callback nobody returns.
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CarFilm Sells More Cars
What personalized video does to trust, speed, and the odds a customer shows up ready to buy.
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What Happens After You Send
Follow the film from send to watch to sold, so you know exactly what to do next.
Module 02 · How To
Set Up
3 lessons
Everything you need to make and send your first film today. Three lessons, start to finish.
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Log In To The App
Get into the app and set up the profile customers will see. Two minutes.
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Record A Video
Your first film from record to stop. Where to stand, what to hold, when to hit go.
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Upload And Title It
Load it, title it so it actually gets opened, and send it the right way.
Module 03 · Craft
The Craft
2 lessons
The difference between a film that gets ignored and one watched to the end. Vertical cuts included where Doug shot them.
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The First Five Seconds
+ VerticalWin the open. What to say before a customer decides whether to keep watching.
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Walk Around CarFilms
The full walkaround that makes a customer feel like they are already standing at the car.
Module 04 · Play
The Plays
5 lessons
The moments where a CarFilm wins the deal. When to send, what to say, and why it works. Run one today.
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New Leads Need Speed
+ VerticalBeat every other rep to the reply. Why the first few minutes decide the deal.
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Confirming Appointments
+ VerticalTurn a set appointment into a shown appointment with a film they cannot ignore.
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Appointment No Show
+ VerticalBring back the customer who did not walk in, without sounding like you are chasing.
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Birthdays and Anniversaries
+ VerticalStay in a customer's life between purchases so the next one comes back to you.
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They Send You A Trade Video
Turn an inbound trade clip into a booked appointment instead of a stalled text thread.
Every lesson here is free to watch today. Deeper courses will later live behind your CarFilm login, with your progress tracked as you go.
Watching is step one. Get recognized first.
Start now and have your team sending today — or bring your GM and your skeptics to a demo.
No contract · Cancel anytime · Your team live in one sitting.