Case study · Mercedes-Benz of North Olmsted
One store. One quarter. The numbers that made us build this.
We didn't start with a theory. We started with a floor of 16 salespeople, a quarter of real deals, and a question: does video actually move metal? Here's what we found.
Customers
Trusted by leading dealer groups across the country.
- videos recorded
- 864 videos recorded in Q1 2026
- salespeople sending
- 16 salespeople sending the whole floor
- of closed deals had a video
- 48% of closed deals had a video on them
- faster time to close
- 3.3 days faster time to close with a video
The behavior was already there. It just wasn't everywhere.
The store's best closer was already sending personal videos — and his customers loved him for it. The opportunity wasn't inventing a new trick. It was making his habit the whole floor's habit.
Across Q1 2026, 16 salespeople recorded 864 videos. On the deals that closed, 48% had a video on them — and those deals closed 3.3 days faster. Less back-and-forth. More trust, earlier.
And the reviews told the same story the data did.
Over 8 years, the store earned 15 five-star reviews that mention a video by name.
12 of those 15 came from out-of-state buyers
The review wall.
Real five-star Google reviews from CarFilm Certified Dealerships. People don't drive across state lines for a price. They drive for a person they already trust.
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“As an out-of-state shopper, he did a thorough walk-around and sent me video of every blemish. It made the whole decision smooth.”
George D. Mercedes-Benz of North Olmsted · AMG GT buyer via Google -
“Bought it with just pics and video — and it was better than I expected.”
Jason B. Porsche of North Olmsted · Porsche 718 GT4 buyer via Google -
“From the first phone call he was sending videos and pictures of the car and gave his word it was in outstanding condition.”
James L. Porsche of North Olmsted via Google -
“She went the extra mile, went out to the vehicle, and sent us the video before we even came in.”
Kimberly S. Genesis Cadillac via Google
Case study · Audi Lakeland · 90 days
One store. 90 days. Here's what they measured.
Measured at a single Audi Lakeland rooftop over one 90-day window — one store's results, not a sitewide guarantee.
- Email open rate
- 67% Email open rate · up from 44%
- Click-through rate
- 43% Click-through rate · up from 8%
- Five-star reviews
- +24% Five-star reviews
- Appointments set
- +15% Appointments set
Industry-wide: 75% of auto shoppers say online video influenced their shopping habits or purchases. Industry statistics, 2025
The difference
How CarFilm differs from the typical video tool.
No names — just facts. Here's where CarFilm and the generic approach part ways.
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Your video plays on your own website and domain — not a generic vendor landing page.
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Flat price per store — no per-seat math, no "contact sales" to get a quote.
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Built inside a dealership, for dealerships — not adapted from a general sales tool.
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See it work in your own analytics — not just our dashboard.
Your-domain and your-analytics features are included on Pro plans and up.
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